{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"New Shell FuelSave Diesel","text":"Explore tailored fuel, lubricants, and fleet solutions from Shell Kenya designed to boost efficiency and performance for businesses across all sectors.","links":[{"name":"New Shell FuelSave Diesel","value":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel.html"}],"image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/metadata.shellimg.png/1750944297284/shell-fuel-save.png","alt":"White truck on 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Diesel","value":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel.html"}]},"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeaderBanner","color":"semitransparent","model":{"title":"New Shell FuelSave Diesel","text":"\u003Cp\u003ENew triple action formula protects your engine like never before.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/page_header.shellimg.png/1750944317564/shell-fuel-save.png","alt":"White truck on highway","width":3837,"height":1680}},"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/text","model":{"text":"\u003Ch3\u003E\u003Cb\u003EQuick Links\u003C/b\u003E\u003C/h3\u003E\n"}},{"organism":"Container.List","children":[{"organism":"ListItem","color":"inherited","colspan":3,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list/list_item_copy","model":{"title":"Key Features & Benefits","text":"\u003Cp\u003E\u003Ca href=\"#key\"\u003ERead about the key features and benefits\u003C/a\u003E\u003C/p\u003E\n","image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/list/list_item_copy.shellimg.png/1750944620018/key-features-and-benefits.png","alt":"Check mark","width":3840,"height":3840}}},{"organism":"ListItem","color":"inherited","colspan":3,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list/list_item_copy_1658248260","model":{"title":"How it Works","text":"\u003Cp\u003E\u003Ca href=\"#how\"\u003ERead how Shell FuelSave Diesel works\u003C/a\u003E\u003C/p\u003E\n","image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/list/list_item_copy_1658248260.shellimg.png/1750944669460/how-it-works.png","alt":"How it works","width":3840,"height":3840}}},{"organism":"ListItem","color":"inherited","colspan":3,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list/list_item_copy_1182822218","model":{"title":"Testing & Performance","text":"\u003Cp\u003E\u003Ca href=\"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/performance-benefits.html\"\u003ERead about testing and performance\u003C/a\u003E\u003C/p\u003E\r\n","image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/list/list_item_copy_1182822218.shellimg.png/1752139508017/testing-and-performance.png","alt":"Testing & Performance","width":3840,"height":3840}}},{"organism":"ListItem","color":"inherited","colspan":3,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list/list_item","model":{"title":"What the Experts Say","text":"\u003Cp\u003E\u003Ca href=\"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/performance-benefits.html\"\u003ERead what our experts say\u003C/a\u003E\u003C/p\u003E\r\n","image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/list/list_item.shellimg.png/1752141109202/what-experts-say.png","alt":"What the Experts Say","width":3840,"height":3840}}}],"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list","model":{}},{"organism":"PromoSimple.Text","id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/text_504982441","model":{"text":"\u003Cp\u003EBusinesses have had to adapt quickly — and are still adapting — to increasing costs, shifting supply chains and new ways of working. On top of these changes, technologies continue to advance, engine maintenance becomes crucial and fuel choice becomes increasingly important.\u003C/p\u003E\n\u003Cp\u003EShell’s new and innovative diesel formulation Shell FuelSave Diesel, which is the result of extensive development and testing, has been designed to help address a number of key challenges that operators face. Prioritising engine cleanliness for efficient and effective operation, our new deeper cleaning formula takes our fuel technology to the next level.\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/text_1548969342","model":{"text":"\u003Ch3\u003E\u003Ca id=\"key\"\u003E\u003C/a\u003EKey Features and Benefits\u003C/h3\u003E\n"}},{"organism":"Container.List","children":[{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list_1341306086/list_item_copy","model":{"title":"Triple Action Formula","text":"\u003Cp\u003ENew Shell FuelSave Diesel tackles three types of deposits. It targets and removes fuel Injector Nozzle Deposits (INDs) and Internal Diesel Injector Deposits (IDIDs). It is also designed to help protect Exhaust Gas Recirculation (EGR) systems from deposit build-up\u003Cb\u003E\u003Csup\u003E1\u003C/sup\u003E\u003C/b\u003E. New Shell FuelSave Diesel tackles three types of deposits. It targets and removes fuel Injector Nozzle Deposits (INDs) and Internal Diesel Injector Deposits (IDIDs). It is also designed to help protect Exhaust Gas Recirculation (EGR) systems from deposit build-up\u003Cb\u003E\u003Csup\u003E1\u003C/sup\u003E\u003C/b\u003E.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","links":[{}],"image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/list_1341306086/list_item_copy.shellimg.png/1751464962457/triple-action-formula.png","width":3840,"height":3840}}},{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list_1341306086/list_item","model":{"title":"Value for Money","text":"\u003Cp\u003EDesigned to promote more efficient combustion, the new Shell FuelSave Diesel has been proven by experts to help save up to 3.75% of fuel\u003Cb\u003E\u003Csup\u003E2\u003C/sup\u003E\u003C/b\u003E. This means lower operating costs, so you can do more with less.\u003C/p\u003E\r\n\r\n\r\n","links":[{}],"image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/list_1341306086/list_item.shellimg.png/1751464978305/value-for-money.png","width":3840,"height":3840}}},{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list_1341306086/list_item_copy_715601493","model":{"title":"Power Recovery","text":"\u003Cp\u003ENew Shell FuelSave Diesel cleans more thoroughly than ever before to achieve 83% power recovery\u003Cb\u003E\u003Csup\u003E3\u003C/sup\u003E\u003C/b\u003E and help you get more out of your vehicle.\u003C/p\u003E\r\n\r\n\r\n","links":[{}],"image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/list_1341306086/list_item_copy_715601493.shellimg.png/1751464991526/power-recovery.png","width":3840,"height":3840}}},{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list_1341306086/list_item_copy_1883596137","model":{"title":"Maintenance Cost Control","text":"\u003Cp\u003EBy helping to protect fuel injectors and EGR systems from deposit build-up, our new formulation helps to reduce the need for costly replacement of critical engine parts.\u003C/p\u003E\r\n\r\n\r\n","links":[{}],"image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/list_1341306086/list_item_copy_1883596137.shellimg.png/1751465010190/maintenace.png","width":3840,"height":3840}}},{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list_1341306086/list_item_copy_28828361","model":{"title":"Improved Engine Reliability","text":"\u003Cp\u003EOur unique formulation helps to restore the condition of fuel injectors, thereby helping to lower the risk of malfunction of the injection system\u003Cb\u003E\u003Csup\u003E4\u003C/sup\u003E\u003C/b\u003E. It also promotes reliable engine performance by helping to keep the EGR system clean.\u003C/p\u003E\r\n\r\n\r\n","links":[{}],"image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/list_1341306086/list_item_copy_28828361.shellimg.png/1751465034422/engine-reliability.png","width":3840,"height":3840}}},{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list_1341306086/list_item_copy_596908891","model":{"title":"Corrosion Protection","text":"\u003Cp\u003EFormulated with a corrosion inhibitor, New Shell FuelSave Diesel helps prevent corrosion of key fuel system parts to protect your investment in equipment\u003Cb\u003E\u003Csup\u003E5\u003C/sup\u003E\u003C/b\u003E.\u003C/p\u003E\r\n\r\n\r\n","links":[{}],"image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/list_1341306086/list_item_copy_596908891.shellimg.png/1751465041460/corrosion-protection-icon.png","width":3840,"height":3840}}}],"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/list_1341306086","model":{}},{"organism":"PromoSimple.Text","id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/text_1536820203","model":{"text":"\u003Ch3\u003E\u003Cb\u003E\u003Ca id=\"how\"\u003E\u003C/a\u003EHow it Works\u003C/b\u003E\u003C/h3\u003E\n"}},{"organism":"PromoSimple","color":"brand1-subtle","colspan":4,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/promo_1058102863_cop_260148368","model":{"title":"Injector Nozzle Deposits","text":"\u003Cp\u003EAt the heart of your engine lies the fuel injection system, reliant on injectors that work hard to produce an effective fuel spray in a very high temperature and high pressure environment.\u003C/p\u003E\r\n\r\n\r\n\u003Cp\u003EOver time, deposits can build up in and around the nozzle holes of fuel injectors, impairing fuel spray and leading to inefficient combustion, power loss and increased fuel consumption.\u003C/p\u003E\r\n\r\n\r\n\u003Cp\u003EThe advanced, deeper cleaning technology in new Shell FuelSave Diesel is designed to get to work from the first tankful to clean fuel injectors and then keep them clean. Through this powerful action, the formulation helps to improve fuel economy and recover power, so you can get the most out of your vehicle investment.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/promo_1058102863_cop_260148368.shellimg.png/1750943287166/egr.png","alt":"Injector Nozzle Deposits","width":3840,"height":2160}}},{"organism":"PromoSimple","color":"brand1-subtle","colspan":4,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/promo_1058102863_cop","model":{"title":"IDIDS","text":"\u003Cp\u003EDifficulty starting in cold conditions? Experiencing rough idling or increased engine noise and vibration? All of these can be symptoms of hidden Internal Diesel Injector Deposits (IDID) which, if left unchecked, can have a serious impact on the performance of the fuel injection system and therefore, on engine reliability and driveability. Selecting a fuel like new Shell FuelSave Diesel that is designed to target and remove IDIDs, supports healthy engine performance and helps to avoid unplanned and recurring downtime.\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/promo_1058102863_cop.shellimg.png/1750944012517/idids.png","alt":"IDIDS","width":3840,"height":2160}}},{"organism":"PromoSimple","color":"brand1-subtle","colspan":4,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section/promo_1058102863","model":{"title":"EGR Deposits","text":"\u003Cp\u003EThe Exhaust gas recirculation (EGR) deposits system is used by most engine manufacturers to help control nitrogen oxide (NOx) emissions. When exhaust gas passes through the EGR system, it can cause deposit formation that impacts performance.\u003C/p\u003E\r\n\r\n\u003Cp\u003EThe knock-on effects of these EGR deposits can be disastrous, with valves potentially sticking and coolers becoming blocked, risking:\u003C/p\u003E\r\n\r\n\u003Cul\u003E\r\n\u003Cli\u003EReduced vehicle reliability \u003C/li\u003E\r\n\u003Cli\u003EUnplanned downtime\u003C/li\u003E\r\n\u003Cli\u003EIncreased maintenance costs\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\r\n\u003Cp\u003ENew Shell FuelSave Diesel therefore contains a combustion improver to help keep the EGR system clean.\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.co.ke/business-customers/new-shell-fuel-save-diesel/_jcr_content/root/main/section/promo_1058102863.shellimg.png/1750944028731/injector-nozzle-deposits.png","alt":"EGR Deposits","width":3840,"height":2160}}}],"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","children":[{"organism":"Container","colspan":6,"children":[{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_copy/standalone_asset_332","model":{"title":"Making a real difference to vehicle performance with rigorous industry testing","video":{"src":"https://www.youtube-nocookie.com/embed/RHNqQD5EXF8","caption":"Shell FuelSave Diesel and Premium Fuels are put to the Ultimate Test"}}},{"organism":"Container.List","colspan":6,"children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_copy/revealer_copy/revealer_item","model":{"title":"Read the transcript","text":"\u003Cp\u003E\u003Cb\u003EShell FuelSave Diesel and Premium Fuels are put to the Ultimate Test:\u003Cbr\u003E\r\n Duration: \u003C/b\u003E3:26 minutes\u003Cbr\u003E\r\n\u003Cb\u003EDescription:\u003C/b\u003E\u003Cbr\u003E\r\nWe put our latest Shell Fuelsave Diesel and Premium Lubricants to the test at Greenmot, an independent test centre.\u003Cbr\u003E\r\nSee how using our incredible replaced with Shell technology innovative products can help make your fleet more efficient. Listen to our experts describe the process of the rigorous testing and the incredible results.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EShell FuelSave Diesel and Premium Fuels are put to the Ultimate Test Transcript\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E[Background music plays]\u003Cbr\u003E\r\nBright, uplifting music is playing in the background\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA Truck driving down a road\u003Cbr\u003E\r\n[Voiceover]\u003Cbr\u003E\r\nThe choices you make can have a big impact\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA close up of the wheel of a truck driving on a wet road\u003Cbr\u003E\r\n[Voiceover]\u003Cbr\u003E\r\nOn your efficiency\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA side on shot of a truck driving down a desert terrain road.\u003Cbr\u003E\r\n[Voiceover]\u003Cbr\u003E\r\nOn your profits\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nAn angled head on shot of a truck driving down a road.\u003Cbr\u003E\r\n[Voiceover]\u003Cbr\u003E\r\nAnd all you need, is one amazing fuel\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nAn arial view of a truck driving in highway traffic that transitions into a shot showing bottles of multiple Shell Fuel oils on a table.\u003Cbr\u003E\r\nScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA gloved hand holding up a bottle of Shell FuelSave Diesel\u003Cbr\u003E\r\nScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nThree women in a lab holding and inspecting tubes of oil\u003Cbr\u003E\r\n[Voiceover]\u003Cbr\u003E\r\nand incredible lubricants\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nOil being poured into a metallic container\u003Cbr\u003E\r\n[Voiceover]\u003Cbr\u003E\r\nShell has spent five years developing\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot showing a Shell worker pouring oil into a metallic container\u003Cbr\u003E\r\n[Voiceover]\u003Cbr\u003E\r\nShell FuelSave Diesel\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA woman in a Shell lab coat inspecting a component in a laboratory office\u003Cbr\u003E\r\n[Voiceover]\u003Cbr\u003E\r\nmaking sure that you get Shell's best performance.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA side shot of a man working in a lab\u003Cbr\u003E\r\nScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nOil being poured in a tube\u003Cbr\u003E\r\n[Text displays]\u003Cbr\u003E\r\nOur Best Performance For Less\u003Cbr\u003E\r\nScene transition\u003Cbr\u003E\r\n[Voiceover]\u003Cbr\u003E\r\nThe innovative formulation is designed\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003Cbr\u003E\r\nOur Best Performance For Less\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nSide shot of a truck driving down the right-hand side of an empty motorway\u003Cbr\u003E\r\n[Text displays]\u003Cbr\u003E\r\nDesigned To Clean More Thoroughly\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nIs designed to clean more thoroughly than ever before\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nSo that even the most demanding modern engines\u003Cbr\u003E\r\nScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nSide shot of a truck driving towards a tunnel at night\u003Cbr\u003E\r\n[Voiceover]\u003Cbr\u003E\r\nas well as older ones can benefit from it\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nFront view of a white truck in a depot\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nBut we didn't stop there.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA mechanic using a tool on an engine\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nWe wanted to test how Shell's exclusive\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA forward pan shot of a warehouse isle containing a storage of barrels that transitions into a person opening a component then to a scene with a lot of people in lab coats assessing cables.\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nfuel formulation and premium lubricants technology\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nThree people with hard hats standing outside of a plant which then transitions into a scene of two people walking and conversing outside of a plant. Then transitions into a scene with three people looking at screens and finally transitions to a scene with four people standing wearing hard hats and green high visibility vests.\u003Cbr\u003E\r\n[Voiceover]\u003Cbr\u003E\r\ncan work together to give our customers the best results.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nAriel shot of two trucks turning onto a road that transitions into a shot of Jo Thomson, Diesel Fuel Development Lead at Shell speaking\u003Cbr\u003E\r\n[speech]\u003Cbr\u003E\r\nJo Thomson, Diesel Fuel Development Lead at Shell\u003Cbr\u003E\r\n{Jo Thomson}\u003Cbr\u003E\r\nWe've conducted a wide range of internal tests\u003C/p\u003E\r\n\u003Cp\u003Eto optimise each of our product formulations\u003Cbr\u003E\r\nScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA device mixing oil\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\nand we are very pleased with the results.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA close up of the front left wheel of a truck rotating that transitions into a mechanic in a garage working on a trucks wheel\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\nHowever, we wanted to put our best fuel and lubricants\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA man in a lab working transitioning to a mechanic in a lab using a wrench\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\nthrough further rigorous testing by “external industry experts”\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA front view shot of a mechanic working on a truck wheel transitioning into a shot of Jo Thomson speaking\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\nto impartially assess combined product performance.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot from behind showing Jo Thomson and a man walking into a room\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\nThat's why we've worked with Greenmot,\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot showing the “Greenmot” logo at the top of a door, that transitions into a shot panning forward in a room then out to show the Greenmot building outside\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\nan independent, innovative and renowned test center located in France.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA black truck driving into a Greenmot test depot transitioning into a shot of Jo and a man looking at a screen in an office. The scene then transitions into a side shot of Jo and the man next to a machine.\u003Cbr\u003E\r\n{Jo Thomson}\u003Cbr\u003E\r\nThey have state-of-the-art equipment and highly skilled engineers\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA group of 3 Greenmot workers on a table looking at a screen. The scene then transitions into a shot of a black truck in a depot\u003Cbr\u003E\r\n{Jo Thomson}\u003Cbr\u003E\r\nable to carry out the precision tests we need\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA machine rapidly turning the wheels on the truck. The scene then transitions into a shot of a hand holding a fuel pump.\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\nto demonstrate that the combination of Shell FuelSave Diesel\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot showing a hand tightening a Shell oil barrel\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\nand our premium lubricants\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nSide shot of a white truck driving down a road with blades of grass covering the bottom of the shot\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\ncan really make a difference to vehicle performance,\u003C/p\u003E\r\n\u003Cp\u003Ecompared to regular products...\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA hand carrying a metal container of Diesel\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\nwhich, by the way, included\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA close up shot of a measured jug full of oil\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\nsome of our mainstream grades.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot of a man pouring the metal container full of diesel into a tube.\u003C/p\u003E\r\n\u003Cp\u003E{Jo Thomson}\u003Cbr\u003E\r\nBecause we don't like to make life easy for ourselves.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot of a hand removing a lid and placing a filter into the opening, this then transitions into a man pouring oil into the opening\u003C/p\u003E\r\n\u003Cp\u003E[Speech]\u003Cbr\u003E\r\nVincent Castaignede, Senior Test Engineer at GreenMot\u003Cbr\u003E\r\n{Vincent Castaignede}\u003Cbr\u003E\r\nWe are glad that Shell entrusted us\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot of Vincent Castaignede standing and talking to the camera\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\nto test their latest fuel formulation\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot of diesel being poured into a red filter that transitions into a gloved hand pouring fluid into a machine\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\ntogether with premium engine, gearbox and transmission oil.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nWorkers toggling with components\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\nWe set out to independently determine the fuel economy,\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003Cbr\u003E\r\nFuel Economy Power Acceleration Benefits\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA man looking at a screen showing data that transitions into a man standing looking at data\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\npower and acceleration benefits of Shell FuelSave Diesel\u003C/p\u003E\r\n\u003Cp\u003Eand Shell's high-performance lubricants.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot of a man placing a device inside the drivers side of a truck, which transitions into the man working on the truck with the device\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\nTo do this, we employ the latest technology\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot of a device with a blue, red and green light flashing that transitions to a shide shot of the front of a black truck\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\nheavy duty truck featuring a turbo-charged engine\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003Cbr\u003E\r\nTurbo-charged HD Engine Emissions Class Euro VI\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA wheel being spun rapidly\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\nwith the newest Emissions Class Euro VI.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nThree men in an office looking at screens which transitions into a front shot of a black truck\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003Cbr\u003E\r\n20 Tonnes\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\nAnd we loaded it with 20 tonnes\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA finger pointing at a graph on a screen\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003Cbr\u003E\r\n200 Hours\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\nand ran it for approximately 200 hours\u003C/p\u003E\r\n\u003Cp\u003Eunder a range of conditions to emulate real life usage.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA vertical three split screen showing a truck in traffic, a truck on a country road and a truck driving through a tunnel. Then transitions in to a horizontal split screen that shows a truck driving in traffic on both sides.\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\nTo make sure our measurements were representative of real-world-driving\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot of a rotating device that changes into a screen displaying data and a graph\u003Cbr\u003E\r\n[Text displays]\u003Cbr\u003E\r\nWorld Harmonized Vehicle Cycles\u003Cbr\u003E\r\n{Vincent Castaignede}\u003Cbr\u003E\r\nwe used an industry test cycle to determine the truck’s fuel economy\u003C/p\u003E\r\n\u003Cp\u003Eduring urban, rural and highway driving conditions.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA three split screen of trucks that transitions in to one shot of a truck driving down a highway\u003Cbr\u003E\r\n{Vincent Castaignede}\u003Cbr\u003E\r\nAnd we pushed the truck to its limits\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nThe front of a black truck that transitions into a device rotating the trucks wheel rapidly\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\nto measure power and acceleration performance under the conditions\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA man fitting a device into the front seat of a truck. Transitions into a shot of a man looking at two monitors displaying data, then back to the device rotating the wheel rapidly. Lastly a hand turning a page.\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\nwhere you need those benefits most.\u003C/p\u003E\r\n\u003Cp\u003EWe made multiple measurements\u003C/p\u003E\r\n\u003Cp\u003Eto ensure the accuracy of the results.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003Cbr\u003E\r\nThe Results\u003C/p\u003E\r\n\u003Cp\u003E{Vincent Castaignede}\u003Cbr\u003E\r\nWe measured improvements in the truck's\u003C/p\u003E\r\n\u003Cp\u003Eperformance in all of our tests\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot from behind show Jo and Vincent conversing next to a Greenmot machine. This then transitions into a shot of a device rotating the trucks wheel rapidly.\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nWhen using Shell FuelSave Diesel and Shell premium lubricants\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot of the front of a black truck\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003Cbr\u003E\r\nGreater Fuel Efficiency, helping to reduce total cost of ownership\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nin World Harmonised Vehicle Cycle fuel economy tests,\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nFuel bubbling in a glass container\u003C/p\u003E\r\n\u003Cp\u003E\u003Cbr\u003E\r\n[Text displays]\u003Cbr\u003E\r\nAverage 0.94L/100km up to 1.6L/100km saved\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nthe truck used less fuel under all conditions,\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA birds eye view shot of a truck driving in a depot which transitions into a shot inside a truck showing the wing mirror as it is being driven.\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\ndelivering the best savings under urban driving conditions,\u003C/p\u003E\r\n\u003Cp\u003Ewhich could help fleet owners reduce their total cost of ownership.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA truck driving on a road in a field\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003Cbr\u003E\r\nImproved vehicle performance over a wide range of driving conditions\u003Cbr\u003E\r\nHelp to reduce fuel consumptions and therefore total cost of ownership\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot showing the windscreen wiper in a truck that transitions into a red truck driving down a road.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003Cbr\u003E\r\n1.4% quicker acceleration\u003Cbr\u003E\r\n1.2% more power during acceleration\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nAnd the improved power and responsiveness measured could help drivers\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot of a truck driving down a highway that transitions into a birds eye view shot of a truck driving down a highway\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nto get on to highways and haul loads uphill more easily.\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nA shot showing a person walking into a Shell service station\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nHelp to get more out of your fleet\u003C/p\u003E\r\n\u003Cp\u003EScene transition\u003Cbr\u003E\r\n[B-roll footage]\u003Cbr\u003E\r\nMultiple shots of people shaking hands, giving high fives and fist bumping.\u003C/p\u003E\r\n\u003Cp\u003E[Voiceover]\u003Cbr\u003E\r\nwith Shell FuelSave Diesel and Shell premium lubricants.\u003C/p\u003E\r\n\u003Cp\u003E[Animated sequence]\u003Cbr\u003E\r\nShell Pecten animation\u003C/p\u003E\r\n\u003Cp\u003E[Background music plays]\u003Cbr\u003E\r\nShell Jingle plays at the end\u003C/p\u003E\r\n"}}],"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_copy/revealer_copy","model":{}}],"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_copy","model":{}},{"organism":"Container","colspan":6,"colstart":7,"children":[{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_573676900_cop/standalone_asset_332","model":{"title":"The importance of a clean engine (EGR)","video":{"src":"https://www.youtube-nocookie.com/embed/_qcGVL27zro","caption":"The importance of a clean engine (EGR)"}}},{"organism":"Container.List","colspan":6,"children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_573676900_cop/revealer_copy/revealer_item","model":{"title":"Read the transcript","text":"\u003Cp\u003E\u003Cb\u003ETitle\u003C/b\u003E: The importance of a clean engine\u003Cbr\u003E\r\n\u003Cb\u003ESubtitle\u003C/b\u003E: Leading Fuel innovation\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EDuration\u003C/b\u003E: 3:48 minutes\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EDescription:\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EExplaining the benefits of IDID of Shell FuelSave Diesel\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E{ The importance of a clean engine } Transcript\u003C/p\u003E\r\n\u003Cp\u003E[Shell Logo appears on the screen. The logo fades.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThe current dynamic market environment is putting the performance of businesses and their assets to the test.\u003C/p\u003E\r\n\u003Cp\u003E[High angle wide shot of an industrial estate – on a sunny day – with three different businesses in it. Each has its vehicles parked outside: a row of tractors, a row of lorries and row of dump trucks are visible]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over} \u003C/p\u003E\r\n\u003Cp\u003EYour vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions.\u003C/p\u003E\r\n\u003Cp\u003E[Crane down towards the dump trucks. As we get closer to them, the sunlight catches the windscreen one of them, creating a lens flare, which points towards the front of the vehicle where the engine is.]\u003C/p\u003E\r\n\u003Cp\u003E[The vehicle fades out leaving a 3D modern engine suspended in midair.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EDriven by the need to improve operating efficiency and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best.\u003C/p\u003E\r\n\u003Cp\u003E[We zoom in to reveal a section of the whole combustion system in midair as it’s operating.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EFuel choice is paramount to protecting the complex components in modern diesel engines.\u003C/p\u003E\r\n\u003Cp\u003E[We see the anatomy of a FUEL INJECTOR suspended in midair as it's operating at high speed. ]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EAt the heart of the engine is a critical element: the \u003Cb\u003EFUEL INJECTOR \u003C/b\u003Eof the high-precision fuel-injection system. It operates at a level of pressure that was unheard of a few years ago.\u003C/p\u003E\r\n\u003Cp\u003E[It breaks apart – in a slow motion explosion – into an array of its constituent parts: nozzle; nozzle housing; needle; rod & spring; sleeve & locating pins; injector body; command piston; solenoid; control valve; control valve spring & washer. ]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EOver time, deposits can build up on injector nozzles. Deposits can also build up in various places INSIDE THE FUEL INJECTOR: on the \u003Cb\u003EINJECTOR NEEDLE\u003C/b\u003E, \u003Cb\u003Ethe COMMAND PISTON,\u003C/b\u003E \u003Cb\u003Ethe CONTROL VALVE\u003C/b\u003E and \u003Cb\u003Ethe CONTROL VALVE SPRING & WASHER\u003C/b\u003E.\u003C/p\u003E\r\n\u003Cp\u003E[The INJECTOR NEEDLE, COMMAND PISTON, CONTROL VALVE and the CONTROL VALVE SPRING & WASHER become partly spoiled with a WHITE substance.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThese deposits are called \u003Cb\u003EINTERNAL DIESEL INJECTOR DEPOSITS\u003C/b\u003E… hidden enemies more common and serious than they may seem.\u003C/p\u003E\r\n\u003Cp\u003EIDIDs can be sticky, waxy, or lacquer-like.\u003C/p\u003E\r\n\u003Cp\u003EIDIDs can impact the movement of the \u003Cb\u003EINJECTOR NEEDLE\u003C/b\u003E and the flow of fuel\u003C/p\u003E\r\n\u003Cp\u003E[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. Movement of the INJECTOR NEEDLE slows as the deposits restrict movement.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EAnd this can have a significant, often unexpected impact on the performance of the injection system, the engine…\u003C/p\u003E\r\n\u003Cp\u003E[Cut back to the whole combustion system, this time showing all of the cylinders but with vibration and audible misfiring. ]\u003C/p\u003E\r\n\u003Cp\u003E[Crane down from a Birdseye view of a quarry to a wide shot of a DUMP TRUCK against aforeboding sky of dark clouds as the sun is setting. There’s a pile of rubble in it, and a large pile of rubble and a digger next to it. ]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003Eand, in turn, your vehicle. Because IDIDs build up inside the injector and are not visible upon standard injector inspection, it’s important to know and understand the common symptoms associated with them.\u003C/p\u003E\r\n\u003Cp\u003E[A high angle shot of the front of the DUMP TRUCK from the top of a steep incline. The vehicle is stationary at first and then moves up incline in the quarry towards the camera position.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003ESome can be sudden and unexpected, such as difficulty starting the cold engine…\u003C/p\u003E\r\n\u003Cp\u003E[As the vehicle begins moving upwards, the engine gets louder.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EOthers can show up gradually, such as rough idling, increased engine noise and vibration.\u003C/p\u003E\r\n\u003Cp\u003EIf not addressed, IDIDs can cause a number of fleet- and business-related challenges, disrupting your operations and generating unnecessary costs:\u003C/p\u003E\r\n\u003Cp\u003E[A flashing RED warning light appears on the screen.]\u003C/p\u003E\r\n\u003Cp\u003E[Pan up to reveal a clear blue sky,]\u003C/p\u003E\r\n\u003Cp\u003E[The various impacts appear – one at a time before fading – as animated text (see captions) on different parts of the screen.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EImpacts on your business from IDIDs can include:\u003C/p\u003E\r\n\u003Cp\u003EUnplanned downtime and maintenance costs.\u003C/p\u003E\r\n\u003Cp\u003EInjector replacement or refurbishment.\u003C/p\u003E\r\n\u003Cp\u003EReduced vehicle reliability.\u003C/p\u003E\r\n\u003Cp\u003EWorsening emissions from impaired combustion.\u003C/p\u003E\r\n\u003Cp\u003EAnd, in the worst cases, engine failure and vehicle breakdown.\u003C/p\u003E\r\n\u003Cp\u003E[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. ]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003ESo what can you do to keep your engines and vehicles in optimum operating condition so they can drive your business forward?\u003C/p\u003E\r\n\u003Cp\u003E[The slow movement of the soiled INJECTOR NEEDLE becomes fast again as Shell FuelSave Diesel – shown as yellow balls suspended in liquid – moves through the FUEL INJECTOR, cleaning the soiled INJECTOR NEEDLE, which gradually gets cleaned up.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EChoose Shell FuelSave Diesel with its new, dual- action detergent technology. Shell FuelSave Diesel now contains a brand new unique formula for deeper cleaning action. It’s especially designed to tackle the hidden enemies of your injection system and engines, like IDIDs.\u003C/p\u003E\r\n\u003Cp\u003ENew Shell FuelSave Diesel actively removes injector nozzle deposits and the hidden IDIDs with regular use and prevents future build-up, making it suitable for both older and newer vehicles.\u003C/p\u003E\r\n\u003Cp\u003E[A clear and blue as the animated text appears and then disappears (see 160-190)\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EWith the deeper cleaning action of our new fuel, you could benefit from:\u003C/p\u003E\r\n\u003Cp\u003EBetter fuel economy.\u003C/p\u003E\r\n\u003Cp\u003ESmooth engine start and reliable vehicle performance.\u003C/p\u003E\r\n\u003Cp\u003EProtection against injector sticking or malfunction.\u003C/p\u003E\r\n\u003Cp\u003EAnd less engine noise and vibration.\u003C/p\u003E\r\n\u003Cp\u003E[Pan down to a full DUMP TRUCK, kissed by the early rays of light from the rising sun, sets off, taking the last of the large pile of rubble.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003ESo all in all, you could benefit from lower operating costs and healthier engines, to help boost your business.\u003C/p\u003E\r\n\u003Cp\u003E[As it moves away, we can see the sun slowly rising.]\u003C/p\u003E\r\n\u003Cp\u003E[Fade out to Shell logo.]\u003C/p\u003E\r\n"}}],"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_573676900_cop/revealer_copy","model":{}}],"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_573676900_cop","model":{}},{"organism":"Container","colspan":6,"children":[{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_955408954_cop/standalone_asset_156","model":{"title":"The importance of a clean engine (IDID)","video":{"src":"https://www.youtube-nocookie.com/embed/gZYN0O0OL1Q","caption":"The importance of a clean engine (IDID)"}}},{"organism":"Container.List","colspan":6,"children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_955408954_cop/revealer_715067295_c/revealer_item","model":{"title":"Read the transcript","text":"\u003Cp\u003E\u003Cb\u003ETitle: The importance of a clean engine\u003Cbr\u003E\r\nSubtitle: \u003C/b\u003ELeading Fuel innovation\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EDuration:\u003C/b\u003E 3:48 minutes\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EDescription:\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EExplaining the benefits of IDID of Shell FuelSave Diesel\u003C/p\u003E\r\n\u003Cp\u003E{ The importance of a clean engine } Transcript\u003C/p\u003E\r\n\u003Cp\u003E[Shell Logo appears on the screen. The logo fades.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThe current dynamic market environment is putting the performance of businesses and their assets to the test.\u003C/p\u003E\r\n\u003Cp\u003E[High angle wide shot of an industrial estate – on a sunny day – with three different businesses in it. Each has its vehicles parked outside: a row of tractors, a row of lorries and row of dump trucks are visible]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over} \u003C/p\u003E\r\n\u003Cp\u003EYour vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions.\u003C/p\u003E\r\n\u003Cp\u003E[Crane down towards the dump trucks. As we get closer to them, the sunlight catches the windscreen one of them, creating a lens flare, which points towards the front of the vehicle where the engine is.]\u003C/p\u003E\r\n\u003Cp\u003E[The vehicle fades out leaving a 3D modern engine suspended in midair.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EDriven by the need to improve operating efficiency and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best.\u003C/p\u003E\r\n\u003Cp\u003E[We zoom in to reveal a section of the whole combustion system in midair as it’s operating.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EFuel choice is paramount to protecting the complex components in modern diesel engines.\u003C/p\u003E\r\n\u003Cp\u003E[We see the anatomy of a FUEL INJECTOR suspended in midair as it's operating at high speed. ]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EAt the heart of the engine is a critical element: the FUEL INJECTOR of the high-precision fuel-injection system. It operates at a level of pressure that was unheard of a few years ago.\u003C/p\u003E\r\n\u003Cp\u003E[It breaks apart – in a slow motion explosion – into an array of its constituent parts: nozzle; nozzle housing; needle; rod & spring; sleeve & locating pins; injector body; command piston; solenoid; control valve; control valve spring & washer. ]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EOver time, deposits can build up on injector nozzles. Deposits can also build up in various places INSIDE THE FUEL INJECTOR: on the INJECTOR NEEDLE, the COMMAND PISTON, the CONTROL VALVE and the CONTROL VALVE SPRING & WASHER.\u003C/p\u003E\r\n\u003Cp\u003E[The INJECTOR NEEDLE, COMMAND PISTON, CONTROL VALVE and the CONTROL VALVE SPRING & WASHER become partly spoiled with a WHITE substance.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThese deposits are called INTERNAL DIESEL INJECTOR DEPOSITS… hidden enemies more common and serious than they may seem.\u003C/p\u003E\r\n\u003Cp\u003EIDIDs can be sticky, waxy, or lacquer-like.\u003C/p\u003E\r\n\u003Cp\u003EIDIDs can impact the movement of the INJECTOR NEEDLE and the flow of fuel\u003C/p\u003E\r\n\u003Cp\u003E[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. Movement of the INJECTOR NEEDLE slows as the deposits restrict movement.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EAnd this can have a significant, often unexpected impact on the performance of the injection system, the engine…\u003C/p\u003E\r\n\u003Cp\u003E[Cut back to the whole combustion system, this time showing all of the cylinders but with vibration and audible misfiring. ]\u003C/p\u003E\r\n\u003Cp\u003E[Crane down from a Birdseye view of a quarry to a wide shot of a DUMP TRUCK against aforeboding sky of dark clouds as the sun is setting. There’s a pile of rubble in it, and a large pile of rubble and a digger next to it. ]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003Eand, in turn, your vehicle. Because IDIDs build up inside the injector and are not visible upon standard injector inspection, it’s important to know and understand the common symptoms associated with them.\u003C/p\u003E\r\n\u003Cp\u003E[A high angle shot of the front of the DUMP TRUCK from the top of a steep incline. The vehicle is stationary at first and then moves up incline in the quarry towards the camera position.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003ESome can be sudden and unexpected, such as difficulty starting the cold engine…\u003C/p\u003E\r\n\u003Cp\u003E[As the vehicle begins moving upwards, the engine gets louder.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EOthers can show up gradually, such as rough idling, increased engine noise and vibration.\u003C/p\u003E\r\n\u003Cp\u003EIf not addressed, IDIDs can cause a number of fleet- and business-related challenges, disrupting your operations and generating unnecessary costs:\u003C/p\u003E\r\n\u003Cp\u003E[A flashing RED warning light appears on the screen.]\u003C/p\u003E\r\n\u003Cp\u003E[Pan up to reveal a clear blue sky,]\u003C/p\u003E\r\n\u003Cp\u003E[The various impacts appear – one at a time before fading – as animated text (see captions) on different parts of the screen.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EImpacts on your business from IDIDs can include:\u003C/p\u003E\r\n\u003Cp\u003EUnplanned downtime and maintenance costs.\u003C/p\u003E\r\n\u003Cp\u003EInjector replacement or refurbishment.\u003C/p\u003E\r\n\u003Cp\u003EReduced vehicle reliability.\u003C/p\u003E\r\n\u003Cp\u003EWorsening emissions from impaired combustion.\u003C/p\u003E\r\n\u003Cp\u003EAnd, in the worst cases, engine failure and vehicle breakdown.\u003C/p\u003E\r\n\u003Cp\u003E[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. ]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003ESo what can you do to keep your engines and vehicles in optimum operating condition so they can drive your business forward?\u003C/p\u003E\r\n\u003Cp\u003E[The slow movement of the soiled INJECTOR NEEDLE becomes fast again as Shell FuelSave Diesel – shown as yellow balls suspended in liquid – moves through the FUEL INJECTOR, cleaning the soiled INJECTOR NEEDLE, which gradually gets cleaned up.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EChoose Shell FuelSave Diesel with its new, dual- action detergent technology. Shell FuelSave Diesel now contains a brand new unique formula for deeper cleaning action. It’s especially designed to tackle the hidden enemies of your injection system and engines, like IDIDs.\u003C/p\u003E\r\n\u003Cp\u003ENew Shell FuelSave Diesel actively removes injector nozzle deposits and the hidden IDIDs with regular use and prevents future build-up, making it suitable for both older and newer vehicles.\u003C/p\u003E\r\n\u003Cp\u003E[A clear and blue as the animated text appears and then disappears (see 160-190)\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EWith the deeper cleaning action of our new fuel, you could benefit from:\u003C/p\u003E\r\n\u003Cp\u003EBetter fuel economy.\u003C/p\u003E\r\n\u003Cp\u003ESmooth engine start and reliable vehicle performance.\u003C/p\u003E\r\n\u003Cp\u003EProtection against injector sticking or malfunction.\u003C/p\u003E\r\n\u003Cp\u003EAnd less engine noise and vibration.\u003C/p\u003E\r\n\u003Cp\u003E[Pan down to a full DUMP TRUCK, kissed by the early rays of light from the rising sun, sets off, taking the last of the large pile of rubble.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003ESo all in all, you could benefit from lower operating costs and healthier engines, to help boost your business.\u003C/p\u003E\r\n\u003Cp\u003E[As it moves away, we can see the sun slowly rising.]\u003C/p\u003E\r\n\u003Cp\u003E[Fade out to Shell logo.]\u003C/p\u003E\r\n"}}],"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_955408954_cop/revealer_715067295_c","model":{}}],"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_955408954_cop","model":{}},{"organism":"Container","colspan":6,"children":[{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_1411110858_co/standalone_asset_156","model":{"title":"The importance of a clean engine (General Benefits)","video":{"src":"https://www.youtube-nocookie.com/embed/NEBVtc6gKtA","caption":"The importance of a clean engine (General Benefits)"}}},{"organism":"Container.List","colspan":6,"children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/countries/kenya/en_ke/business-customers/new-shell-fuel-save-diesel/jcr_content/root/main/section_1583509626/simple_1411110858_co/revealer_859505026_c/revealer_item","model":{"title":"Read the transcript","text":"\u003Cp\u003E\u003Cb\u003ETitle\u003C/b\u003E: The importance of a clean engine\u003Cbr\u003E\r\n\u003Cb\u003ESubtitle\u003C/b\u003E: Leading Fuel innovation\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EDuration\u003C/b\u003E: 4:00 minutes\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EDescription\u003C/b\u003E:\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EExplaining the overall benefits of Shell FuelSave Diesel: Injector cleanliness, Corrosion, Dehazing, Antifoam\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E{ The importance of a clean engine } Transcript\u003C/p\u003E\r\n\u003Cp\u003E[Shell Logo appears on the screen. The logo fades.]\u003C/p\u003E\r\n\u003Cp\u003EThe importance of a clean engine\u003C/p\u003E\r\n\u003Cp\u003ELeading Fuel innovation\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThe current dynamic market environment is putting the performance of businesses and their assets to the test.\u003C/p\u003E\r\n\u003Cp\u003E[High angle wide shot of an industrial estate – on a sunny day – split into two parts. Outside the first part is a row of parked freight lorries. We zoom in and fly over the lorries.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EYour vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions\u003C/p\u003E\r\n\u003Cp\u003E[Cut back to high angle shot and zoom in to the other section before entering one of the buildings to see a row of parked dump trucks]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EDriven by the need to improve operating efficiency and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best; therefore, fuel choice is key.\u003C/p\u003E\r\n\u003Cp\u003E[Focus on one truck as it fades out leaving a 3D modern engine suspended in midair.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThere are five essential areas where Shell FuelSave Diesel can help to meet your business challenges. These are: MORE TORQUE, BETTER FUEL ECONOMY, VEHICLE RELIABILITY, CORROSION PROTECTION and FASTER AND CLEANER REFUELLING.\u003C/p\u003E\r\n\u003Cp\u003ELet’s consider the first 2 of these areas, by heading into the heart of the engine…\u003C/p\u003E\r\n\u003Cp\u003E[We zoom in to reveal a section of the whole combustion system in midair as it’s operating.]\u003C/p\u003E\r\n\u003Cp\u003E[Focus on the fuel injector]\u003C/p\u003E\r\n\u003Cp\u003E[We see a \u003Cb\u003EFUEL INJECTOR\u003C/b\u003E suspended in midair as it's operating at normal speed.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EHere we find a critical element: the \u003Cb\u003EFUEL INJECTOR\u003C/b\u003E, which operates at a level of pressure that was unheard of a few years ago.\u003C/p\u003E\r\n\u003Cp\u003E[Show close up of a nozzle as it becomes caked in dirt that partially blocks some of the holes.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EOver time, deposits can build up on the nozzles of fuel injectors, impairing fuel spray and leading to inefficient combustion.\u003C/p\u003E\r\n\u003Cp\u003E[Zoom out to show an uneven spray pattern.]\u003C/p\u003E\r\n\u003Cp\u003E[Show a dump truck struggling to drive uphill in a quarry with a full load.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThis in turn decreases fuel efficiency, and therefore increases fuel consumption and tailpipe CO2 emissions. It can also lead to increased black smoke and reduced vehicle power when you need it most.\u003C/p\u003E\r\n\u003Cp\u003E[Cut to the dump trucks parked in the building. They are dirty from use.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EOver time and across a fleet of vehicles, the impact on your business could be significant.\u003C/p\u003E\r\n\u003Cp\u003E[Show the fuel moving into and out of the fuel injector ]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThe advanced, deep cleaning technology in Shell FuelSave Diesel is designed to get to work from the first tankful to clean fuel injectors and then keep them clean.\u003C/p\u003E\r\n\u003Cp\u003E[Shot of freight lorry driving in the middle lane of a motorway in the Swiss Alps.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThrough this powerful action, Shell FuelSave Diesel helps to improve fuel economy and recover lost power, so you can get more out of your vehicle.\u003C/p\u003E\r\n\u003Cp\u003E[Cut to a wide shot of a Dump truck stranded half way up a hill in a quarry. Fly around the vehicle slowly.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThe third key performance area is \u003Cb\u003EVEHICLE RELIABILITY\u003C/b\u003E.\u003C/p\u003E\r\n\u003Cp\u003E[Zoom in as the vehicle fades leaving the fuel tank suspended in midair. Part of it becomes translucent showing that the light- yellow fuel inside the tank is contaminated with particles of brown organic matter.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EWhen bio-components are used, the fuel can degrade and sludge can build up, leading to reduced vehicle reliability and higher operating costs.\u003C/p\u003E\r\n\u003Cp\u003E[The fuel in the tank changes to a slightly darker colour and the brown organic matter mostly disappears.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EShell FuelSave Diesel helps to improve oxidation stability and keep fuel more stable in the presence of bio-components while its dehazing action enables good water separation and easier housekeeping.\u003C/p\u003E\r\n\u003Cp\u003E[Cut shot of dump truck exiting a cloud of dust as it drives at full speed uphill with a full load.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003ESo, Shell FuelSave Diesel is designed for peace of mind, helping to ensure your vehicle’s performance, even in the most challenging environments.\u003C/p\u003E\r\n\u003Cp\u003E[Zoom in from wide shot of lorry on motorway (from EGR film). Vehicle fades except for the fuel tank (and the pipes feeding in and out of it), half of which becomes translucent as we zoom in to a close-up view of the tank, which is half full of regular diesel.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThe fourth key performance area is \u003Cb\u003ECORROSION PROTECTION\u003C/b\u003E.\u003C/p\u003E\r\n\u003Cp\u003E[Corrosion appears inside parts of the tank and pipes.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EIn the presence of water and oxygen, rust can form on metal parts.\u003C/p\u003E\r\n\u003Cp\u003E[Cut to a new, empty tank that has a matte surface with no erosion. As the tank fills up with SFSD, a thin translucent/shiny layer appears on the surface.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003ETo help prevent this, Shell FuelSave Diesel is formulated for corrosion protection, by forming a protective layer on metal surfaces. This contributes to reduced maintenance and reduced risk of breakdown.\u003C/p\u003E\r\n\u003Cp\u003E[Zoom out of the fuel tank to reveal a wide shot of the lorry, which is now in a filling station.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EThe fifth key performance area is \u003Cb\u003EFASTER AND CLEANER REFUELLING\u003C/b\u003E.\u003C/p\u003E\r\n\u003Cp\u003E[Two fuel pump counters – one branded as shell fuel save diesel, the other as regular diesel – next to each other.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003EShell FuelSave Diesel’s anti-foam agent reduces refuelling time and the risk of spillage,\u003C/p\u003E\r\n\u003Cp\u003E[Translucent view of the tank and zoom in showing the regular light yellow fuel falling into the tank from above. It’s foaming a lot and not rising towards the camera\u003C/p\u003E\r\n\u003Cp\u003Ehelping you to minimise the time at the pump when your vehicle is not on the road, delivering its cargo.\u003C/p\u003E\r\n\u003Cp\u003E[The two fuel pump counters are moving at the normal pace until the unbranded one (regular fuel) suddenly stops at 360 litres, while the Shell FuelSave Diesel goes up to 400 litres]\u003C/p\u003E\r\n\u003Cp\u003E[A full \u003Cb\u003EDUMP TRUCK\u003C/b\u003E, kissed by the early rays of light from the rising sun, sets off, taking the last of the large pile of rubble.]\u003C/p\u003E\r\n\u003Cp\u003E{Voice over}\u003C/p\u003E\r\n\u003Cp\u003ESo all in all, you could benefit from:\u003C/p\u003E\r\n\u003Cp\u003ELower fuel and operating costs\u003C/p\u003E\r\n\u003Cp\u003EBetter vehicle reliability\u003C/p\u003E\r\n\u003Cp\u003E[Cut to a fixed shot – camera attached to the side of the lorry – as it’s moving on a now empty motorway. ]\u003C/p\u003E\r\n\u003Cp\u003E{Voice 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