New & Improved Shell Fuels
Ever wondered how much further you can go when you’ve got the right fuel in your tank?
Shell is constantly in pursuit of better. Whether its delivering better fuel economy or better journeys in life. We have launched our next generation Shell fuels that gives you - More mileage, More engine cleanliness & protection and a smoother drive. Now, expect more from Shell fuels!
Simply Better By Far
Do you know what our 150 fuel scientists had spent 5 years doing? Innovating a fuel that puts more KM in your tank , and more road for your journeys! Because the right fuel will always get you driving further than ever before.
Read the transcript
Read the transcript
Title: The New & Improved Shell FuelSave is in Kenya
Duration: 0:30 minutes
Description:
The New and Improved Shell FuelSave, now formulated to take drivers up to 15 kilometers further per tank.
The New & Improved Shell FuelSave is in Kenya Transcript
[Background music plays]
Bright, energetic, and motivational music with a modern feel.
[Visuals]
An expansive aerial shot opens the scene, showcasing a modern highway. One car has stopped on the side of the highway. From the horizon, a second car rapidly approaches, glowing with a sleek trail of golden-yellow light
[Narrator]
Ever felt like you’ve ran out of road?
[Visuals]
Inside the stalled car, the driver glances into the right-side mirror. His eyes widen as he spots the luminous yellow-streaked vehicle zooming closer. The camera cuts to a cinematic top-down view as the yellow-lit car smoothly overtakes him, its glowing trail cutting a dynamic path across the road.
[Narrator]
With the right fuel, you can go further.
[Visuals]
Inside the glowing car, two young women ride joyfully enjoying the drive. The camera zooms out to a wide shot: the yellow trail behind them as the vehicle drives through the highway, heading toward an urban skyline. Close-up of the front passenger: her face lit up with a bright, contented smile
[Narrator]
New and improved Shell FuelSave now lasts up to fifteen kilometers longer per tank.
[Visuals]
We zoom in to show the female driver, looking out her driver’s window as she looks at buildings.
Scene changes to shot of a fuel nozzle and golden fuel rushes and shows the smooth, rhythmic engine pistons in motion
[Narrator]
So you can drive further. Now that's truly better by far
[Visuals]
An aerial shot shows the yellow-light-trail vehicle exiting a Shell service station, merging onto a major highway.
Scene changes to multiple intertwining roads and a light trail creating the shape of the number “15” on the roads intersecting. We end with the Shell FuelSave pecten.
Demystifying New & Improved Shell Fuels
Shell FuelSave Unleaded
The New + Improved Shell FuelSave Unleaded helps to clean and protect for efficient engine running. It is designed to reduce energy losses in the engine to help improve your engine’s efficiency. It is also designed to keep inlet valves clean, prevent deposit formation & improve engine efficiency.
New and efficient fuels that protect against wear, corrosion and deposit build-up 1
15 km longer per tank 2
New generation of deposit targeting technology delivers superior cleaning advantage 1
Disclaimers:
Claim 1: New efficient fuels that protect against wear, corrosion, and deposit buildup1.
Claim 2: 15 km longer per tank2.
Claim 3: New generation of deposit targeting technology delivers superior cleaning advantage1.
Disclaimers for Shell FuelSave Unleaded.
1. Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the buildup of performance robbing deposits. Based on industry standard and Shell proprietary methods. Friction reducing molecules help critical parts of your engine. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided.
2. Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the buildup of performance robbing deposits in passenger cars. Shell FuelSave Unleaded compared with typical market average deposit level and based on a passenger car tank size of 50L. Shell FuelSave Diesel compared with industry standard reference fuel and based on a passenger car tank size of 66L. In gasoline powered bikes, Shell gasoline benefit is compared with unadditivated fuel with average bike tank size of 5L. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style and benefit is defined for fuels with the same bio content as our fuel economy formula. No guarantees provided.
The Launch of New & Improved Shell Fuels
Media Launch at Serena Hotel, 5 June 2025.
Images in album: 15
Frequently Asked Question
1. Which new fuels has Shell launched?
1. Which new fuels has Shell launched?
Shell has launched the New & Improved Shell fuels (both Shell FuelSave & Shell V-Power) which has been specifically designed with powerful cleaning agents to help clean and protect key fuel system components.
This new formulation in Shell regular fuels offer:
- Up to 15KM longer per tank.
- Next generation deposit targeting technology which removes harmful deposits and protects engine condition.
The New and Improved Shell V-Power Unleaded contains a new formulation that offers 100% cleaning of critical engine parts with every fill.
2. Is the current launch on Shell FuelSave petrol, diesel and Shell V-Power Unleaded?
2. Is the current launch on Shell FuelSave petrol, diesel and Shell V-Power Unleaded?
Yes, the current launch covers both Shell FuelSave (petrol and diesel) and Shell V-Power Unleaded.
Customers can now enjoy the benefits of the new formulation across all these fuel grades.
3. How does the New and Improved Shell regular fuel give better fuel economy? Or lasts 15 kms longer per tank?
3. How does the New and Improved Shell regular fuel give better fuel economy? Or lasts 15 kms longer per tank?
The New and Improved Shell FuelSave helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the buildup of performance robbing deposits in passenger cars. Shell FuelSave Unleaded compared with typical market average deposit level and based on a passenger car tank size of 50L while Shell FuelSave Diesel compared with industry standard reference fuel and based on a passenger car tank size of 66L. In gasoline powered bikes, Shell gasoline benefit is compared with unadditivated fuel with average bike tank size of 5L. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style and benefit is defined for fuels with the same bio content as our fuel economy formula. No guarantees provided.
4. Will drivers still get up to 15 kms more if they fill up half tank with New & Improved Shell regular petrol and diesel?
4. Will drivers still get up to 15 kms more if they fill up half tank with New & Improved Shell regular petrol and diesel?
Our New & Improved Shell FuelSave Unleaded & Diesel are designed to get to work on your engine from the very first full tank fill. However, depending on engine condition, it may take longer to clean critical engine parts and half tank may prolong that even further.
E.g. If your house needs 4 hours of deep cleaning but you’ve only spent half that time, surely your house is not deep cleaned as you may have preferred.
5. How does the New and Improved Shell V-Power Unleaded, 100% clean critical engine parts with every fill?
5. How does the New and Improved Shell V-Power Unleaded, 100% clean critical engine parts with every fill?
Over time, deposits can build up on key engine components like intake valves and fuel injectors in petrol engines. These deposits can reduce your engine’s performance and are often difficult to remove. The New and Improved Shell V-Power removes and protects from the buildup of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. The actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided.
6. Do the New & Improved Shell fuels contain DYNAFLEX technology (as previous formulation)?
6. Do the New & Improved Shell fuels contain DYNAFLEX technology (as previous formulation)?
No, this is a new formulation.
7. What is the octane rating of New & Improved Shell fuels?
7. What is the octane rating of New & Improved Shell fuels?
Shell FuelSave contains a 93 Octane (RON) while Shell V-Power contains a 95 Octane (RON) in line with the Government regulations & standards.
8. What are the key benefits of New & Improved Shell V-Power fuel?
8. What are the key benefits of New & Improved Shell V-Power fuel?
You get to experience the following benefits when you fuel with the New and Improved Shell V-Power fuel:
- The New and Improved Shell V-Power cleans 100% and prevents future build up on vital engine parts.1
- Restores up to 100% of your engine’s performance.1
- Restores your engine to like new.1
1Removes and protects from the buildup of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided.
9. How is the New & Improved Shell V-Power associated with Scuderia Ferrari and Ducati?
9. How is the New & Improved Shell V-Power associated with Scuderia Ferrari and Ducati?
Shell V-Power is the only fuel used, trusted and recommended by Scuderia Ferrari.
Shell V-Power is the only premium fuel recommended by Ducati.