Shell Regular Fuels
Whether you’re doing a school run or setting out on an adventure, new Shell fuels contain DYNAFLEX technology that helps to keep your engine clean and protected for efficient running.1
Magnificent Machine
Title: Shell fuels
Duration: 2mins 11 seconds
Description:
As a young girl builds her own car for a race for better fuel efficiency, we draw a parallel with Shell’s tireless work to make more efficien fuels.
This story takes place featuring a number of teams and stories of people from around the world preparing their cars for similar races.
Magnificent machines Transcript
[Background music plays]
Thoughtful, peaceful and positive music plays
[Animated sequence]
We open on a young teenage girl (17-19 years-old) a South-East Asian City leaving her flat at dawn on her journey to school. We hear her front door shut and a dog barking in the distance. We then cut to her on the school bus, drawing intricate and scientific diagrams.
It then cuts to her opening up a mechanics workshop, turning on the lights to reveal a vast amount of tools and a chalk board with more scientific diagrams on. She picks up a screwdriver and begins to tinker with an engine. We cut to a shot of her, where time as passed as it is now light outside.
Her friends arrive at the workshop and she greets them happily. They all begin to help in the work shop.
The shot move to different classrooms from around the world where we see groups of teenagers enthusiastically debating car diagrams.
We go straight back to the girl returning to her flat late at night and then to her sitting eating dinner whilst working on her laptop, the shot moves to her fast asleep in bed.
We then move to the next day where she is back in the work shop working hard on the car with her team. We interchange between her team and other teams from across the world working on their cars as they all begin to take shape.
Back to a close up of our hero girl, working with two wires, that are sparking as she makes them touch.
[Female VO]
“Imagine a vehicle that could go further than any other”
[Animated sequence]
We switch to other teams again and then back to the hero girl who manages to get engine chain moving and we then see the other teams around the world smiling at the results of their hard work
We move back to our hero girl studying late in to the night then back into the workshop where we can see their car coming to life. We then jump to the team sanding the shell of the car outside the studio.
[Female VO]
“Some say it can’t be done”
We wiz through scenes from all the teams, putting wheels on, painting their cars on a scenic roof top at night… the final preparation of their cars.
We jump back to our hero girl asleep at her desk until we jump to the momentous moment in which they have the car running.
[Female VO]
“But I say it can”
[Animated sequence]
We see her joyfully driving the car down a street whilst younger kids chase on behind her. We then cut to her back at her flat looking thoughtfully out from her balcony. We can see herself prepping for race day. The day has finally come. We cut to her walking defiantly in her racing gear with her team behind her. We see the other teams prepping too..
[Female VO]
“Even on the fuels that we use today”
[Animated sequence]
Then we see her car being fuelled carefully with a Shel branded container. The race begins and we see all the beautifully coloured cars smoothly glide around the track. Moving from shots of all the cars to close ups of our hero girl driving – we get a real sense of the race. It turns into night time and we see our hero girl smiling as she comes to a stop. Getting out of the car her team mates gather around her and celebrate.
We cut to a Shell Forecourt where we see all the cars from the race glide on to the Forecourt.
[Text displays]
Efficiency matters (on-screen copy)
[Text displays]
Shell vo: wherever your journey takes you, go with our new fuels designed for effeciency
[Animated sequence]
The Shell Fuels logo zooms toward us.
[Text displays]
Shell Fuels Logo (on-screen copy)
[Animated sequence]
As this colourful mix of cars drive off on their journeys, the words GO WELL slide onto screen.
Light shimmers dynamically across our end-line to reveal the Shell Pecten.
[Text displays]
Shell Pecten and GO WELL (on-screen copy)
The Driver
Rebecca Yeo
The Voice of Shell
Charlotte Avery
At Shell, we’re always looking for ways to get more from our fuels – and from your vehicle’s engine. Our scientists’ dedicated pursuit of this vision means that new Shell fuels, are our most efficient.2
From the moment you start the engine, new Shell gasoline helps protect your engine. It contains DYNAFLEX technology that helps reduce engine friction the instant you put it in your car, whether you are cruising the highway or stuck in traffic.3 And Shell diesel fuel has new dirt-busting molecules for a clean and efficient engine,1 so you can focus on enjoying the drive.
All our fuels are designed for efficiency.4 Because wherever you go, we want you to go well.
Shell FuelSave Gasoline
New Shell FuelSave Unleaded is formulated with new DYNAFLEX technology that contains more friction reducing molecules and helps to clean and protect key fuel system components for engine efficiency.1&2
Benefits
- Keeps your engine clean and protected for efficient running.1
- 20% more friction-reducing molecules than our previous formulation.6
- Instantly form a protective layer in critical parts of your engine, helping it to run smoothly and efficiently.5
Shell FuelSave Diesel
New Shell FuelSave Diesel is formulated with new DYNAFLEX technology that provides better protection against dirt build-up for older and newer efficient and demanding diesel engines. 8&9
Benefits
- New dirt-busting molecules for a clean and efficient engine.9
- Better protection against dirt build-up through new cleaning molecules, for older and newer efficient and demanding diesel engines.8
- In different industry-standard tests, our new Shell's FuelSave diesel helps keep nozzles significantly cleaner than our previous formulation.7
Disclaimers:
- Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build up of performance robbing deposits. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided. See Shell DYNAFLEX Technology for more information about DYNAFLEX technology.
- Compared to Shell's previous fuel formulations. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided. See Shell DYNAFLEX Technology for more information.
- Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. Helps to protect key fuel system components such as fuel injectors from the build up of performance robbing deposits. Friction reducing molecules help critical parts of your engine. No guarantees provided. See Shell DYNAFLEX Technology for more information about DYNAFLEX technology.
- Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided. See Shell DYNAFLEX Technology for more information.
- Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. Friction reducing molecules help critical parts of your engine. Dirt busting technology helps to protect key fuel system components such as intake valve and fuel injectors from the build up of performance robbing deposits. No guarantees provided. See Shell DYNAFLEX Technology for more information.
- Compared to Shell's previous formulation of Shell V-Power Gasoline. Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build up of performance robbing deposits. Friction reducing molecules help critical parts of your engine. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided. See Shell DYNAFLEX Technology for more information about DYNAFLEX technology.
- Compared to Shell's previous regular FuelSave diesel fuel formulation. Based on industry standard engine tests DW10B and XUD9. No guarantees provided. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. See Shell DYNAFLEX Technology for more information.
- Compared to Shell's previous regular Shell FuelSave diesel fuel. Helps to clean key fuel system components such as fuel injectors from the build up of performance robbing deposits. Actual effects and benefits may vary according to vehicle type, driving conditions and driving.
- Helps to clean and protect key fuel system components such as fuel injectors from the build up of performance robbing deposits. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided.
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